Reading Buses know that Marketing is more than advertising. Finding out what passengers want, making sure that they get it cost effectively and embedding a culture where that the company learns from customer feedback are equally important. After that, presenting services clearly and imaginatively is essential and most of all keeping it all up day after day after day!
Reading Buses have consistently been at the forefront not only of imaginatively marketing their services but improving them using customer feedback. They have taken best practice, like Route Branding, to the next level and innovated (for example, by fully using on bus electronic integrated media and control systems to inform their passengers and control services). This is almost unique. Best of all they have kept at it, refreshing themselves day after day, and month after month.