Passengers using smartphones at station as the train comes in



Pictogram of r2p Infotainment solution

Targeted, real-time content

Modern bus and stop displays are often very capable, but the systems that drive them often aren’t. Passengers and media consumers have come to expect rich and varied content including information, entertainment and, fundamentally, timely real-time information such as weather, travel information and news. This content should be targeted and be themed across all of the information sources accessed – bus screens, stop screens, web, apps and whatever else is out there should be consistent!

imedia is the system that brings it all together

imedia is a custom designed system that allows you to compile and publish all sorts of information to on bus and stop screens, whilst making sure that the system provides timely real time information as a priority. It is easy to use, comprehensive, and offers itself to reducing publicity costs or generating revenues, possibly through our Sales service.

Imagine this…

Your customer is waiting at the stop – the stop display lets her know that the bus is coming shortly and that if she registers, she’ll earn a free cuppa at a particular shop on a particular route. She boards the bus. The screen on the bus warns her that she is approaching the stop, and in the meantime she has used her phone to register for the offer. She receives a text confirmation which also acts as the voucher – and decides to use the voucher, so gets off, having checked the time of the next bus on the stop display.





Alternatively, she needs to know the time of the next train after she arrives at the station on the bus. She sees real time rail information on the bus and knows that the connection is going to be fine, and also realises that she can get a cheap fare that day (or a ‘plusbus’) because the display tells her that. An ad also tells her that she can have a free coffee at the coffee bar if she buys a breakfast roll. This same approach can be used to advise people of service disruption, fare offers or anything else you can think of – targeted in advance and displayed in real time.

r2p Benefits icon

Your infotainment benefits using r2p

  • Organise images, CCTV, web and RSS feeds and video with just one application
  • Provide content for use on the web, on-bus and off-bus displays
  • Make travel information the a priority – this is unique to R2P iMedia
  • Manage content in advance or in real time

Related News Articles


r2p launches their innovative imedia system on buses around Sheffield to help visually impaired travellers on their journey.


r2p announces an order from RTL (Reading Transport) to upgrade the last of their previous generation on-bus equipment with the latest version of iMedia.

Contact our PIS Team:

+44 1293 887308