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Brazil, here we come – the r2p internationalization continues

r2p Group founds subsidiary in Southern Brazil: The r2p Brasil Participacoes Ltda.

Through the founding of the subsidiary R2P Brasil Participacoes Ltda. in Caxias do Sul, Southern Brazil, we reached the next milestone on our way to internationalization. But there’s more: Just as in Asia, where r2p entered a silent partnership with AEviso last year, we now stand side by side with the company Alltec Tecnologia Ltda. to compete on the Brazilian bus market.

The market leader Alltec Tecnologia, is located in the coastal city of Recife. Alltec has 20 years of experience in industry and a well-established, unique, extensive sales network throughout whole Brazil. With Alltec's impressive sales expertise and our innovative, reliable video and telemetry solutions we will now excel on the Brazilian market. The employees of r2p are already taking care of the smooth procedure locally. In addition, mutual visits take place for exchanging decades of experience and knowledge. Claudio Cardoso, Commercial Director Alltec, about the cooperation: “With r2p we have a market leader with extensive experience in the mobile security sector at our side, which pleases us. We look very much forward to our next steps together”.

Ulrik Rasmussen CEO of r2p adds: “We are looking forward to the cooperation with our business partner Alltec. We have recognized the potential of the Brazilian bus market and together with Alltec we will take a hold of this great opportunity”.

The rapidly growing r2p Group, headquartered in Flensburg, Germany, operates internationally in 27 countries with subsidiaries in Denmark and Brazil. It has a further close cooperation in Taiwan, a sales office in the United Kingdom, and local manufacturing in India.

As a market leader, we develop and distribute software and hardware for rail and road vehicles, mobile video surveillance and telemetric solutions with great passion. Our experienced Swedish investor, Alder AB, with a total investment of more than 110 million euro, provides us with ongoing support for our mission.

For press and media enquiries:
Grimur Fjeldsted
Grimur Fjeldsted

Grimur Fjeldsted

Global Director People, Culture & Brand
+49 461 500 338-0